Marketing has always been a key component to success in business. It is what helps businesses continue to grow, by attracting new customers and clients through their marketing strategy, leading to higher business profits. However, over the past few years, there has been a significant change in the way that most businesses are choosing to deliver their marketing message. That shift has been brought along by the increasing usage of the internet. Therefore, businesses now choose to invest in aesthetically pleasing websites and an internet marketing campaigns to take advantage of this surge in internet consumers.
So what does the best SEO Company of 2018 have to offer?
Investing in an effective internet marketing campaign is one of the most proven ways to ensure your message is delivered optimally to your online customer base and reaches all of your potential customers. If executed correctly by a professional search engine optimisation (SEO) company, the return on investment is usually far greater than the initial cost. This is why statistics show such large growth in the number of companies investing in SEO and other similar methods of internet marketing. However, this does not mean all businesses should invest in SEO as this form of advertising is not suitable for all businesses. This is also why we thoroughly review your business before deciding whether we can help you. Our process involves asking you to fill in our introduction form, consisting of some simple questions about your business from which we can see if SEO is something worth investing in for your business.
Once you know if SEO is suitable for your business, what should you look out for when choosing a provider?
Proof of Results
Many SEO Companies offer a service without being able to deliver sufficient results, meaning the return on investment is poor and potentially leading to no return at all. This is why it is vital to read up on each provider before choosing who to go with. Look at their testimonials and their own ranking results as proof of their work. This should help you to establish whether or not they are a professional SEO company.
Can they Rank for Competitive Keywords?
This is usually obvious to see due to the fact that it will usually be stated somewhere on their website. For example, we have screenshots showing that we are No.1 for various highly competitive keywords.
The range in pricing for SEO is large but this is also a topic which is often misunderstood and, in fact, just going with the cheapest provider may be a bad idea. Here is why: First, establish what ranking at the top of Google for your industry and location would be worth to your business. You can calculate this by analysing the search volumes of particular keywords using a tool such as Google keyword planner. Once you have calculated this, you can estimate a probable return on investment by applying conversion percentages suitable for your company. I.e. How much of this traffic would you likely convert into new customers by ranking at the top of the search results?
For example, if you are a plumber based in Manchester and are looking to rank in the top position for “Plumbers Manchester” which gets 800 searches per month, you can estimate the return on investment. Do this by assuming that around half of those people click on your website and of these people, 5% end up being a customer. You can then multiply this by the average value of one customer to generate a return on investment.
800 Searches /month = 400 website visits with a 5% conversion = 20 new customers x average value = Return /month
Understand SEO Takes Time
Achieving page 1 rankings for any competitive keyword an take months as this is how the Google algorithm works and filters out poor, low-quality websites from their search results. Understanding this is important because many expect to see a return on investment instantly whereas the reality is the return is only seen months down the line. Therefore, by cutting the process short due to lack of results seen within the first few weeks is not advised. At Kelsall SEO, we always make this clear to our clients beforehand so that this mistake is avoided. In SEO, patience is rewarded.
Growing payments in the future
Some SEO providers offer a service when payments will only grow in the future. Whilst payments may continue after rankings are achieved for monitoring purposes, additional payments are not necessary. This is because once a website is ranking they tend to hold their position in the future without further work; therefore increased payments should not be required. Be sure to ask the SEO Company if this is the case before deciding whether to use their services. This is where the main difference between Google AdWords and SEO lies as AdWords requires continuous payments to hold rankings whilst SEO does not, indicating why SEO is a better long-term option when it comes to internet marketing.
These five tips are some of the biggest indicators for weighing up which companies are best able to provide a professional SEO service for your company. If they are followed and understood you have the knowledge you need to make a good decision on how best to move forward with your internet marketing campaign and make it a great success.